Lamps and Luminaires Available for Request Online Through Switch™with Orders Fulfilled Through Distribution

AURORA, Ohio – April 9, 2019 – Technical Consumer Products, Inc. (TCP) is excited to announce the launch of its online tool to help match end users interested in different TCP products available for purchase through electrical distribution. As an extension of Switch™, TCP’s suite of commercial services and solutions, TCP is providing a hassle-free, money saving opportunity for customers to upgrade LED lighting.

“The vast amount of information and channels to reach customers has evolved and now is the time to better match TCP product information and leads with distribution” said Ellis Yan, CEO at TCP. “The expansion of TCP’s Switch campaign now allows contractors and end users to submit their requested order to distribution without ever leaving the TCP website.”

TCP’s expansion of Switch includes having a limited number of TCP’s most popular lamp and luminaire SKUs having a recommended purchase price. End users will then be able to build and submit their wish list order for their preferred electrical distributor to then fulfill.

“TCP is known for advanced lighting technology and we are excited to expand our reach by utilizing advanced online tools and marketing campaigns” said Lesley Matt, Vice President of Marketing and Products at TCP. “Expanding our Switch campaign to include more items and allowing users to build out and submit their wish list order really helps to take the guess work out of the process.  Plus, we are helping to better match interested end users to distribution to process, saving everyone time and money. ”

For customers who need help getting started on their LED lighting upgrade or project, TCP offers the first commercial program of its kind, Switch™.  Switch is a suite of expert services and custom solutions for everything from design consultation to post project follow-up on lighting projects. Switch™ experts can help you navigate the complicated world of lighting solutions, including finding the right distributor, ensuring a quality installation, collaborating on design solutions, finding rebate opportunities, and more.

To learn more about Switch or to find TCP lights for your specific commercial lighting application, visit