The TCP Task Force Vs. MonoChrome

Commercial, Ideas, Indoor

It wasn’t long before the TCP Task Force received another call from someone in need of lighting justice. Cheryl, a Store Planning Manager for a chain of high-end fashion retail stores was in a bit of a pickle. MonoChrome, Destroyer of Color, had showed up and now she couldn’t sell a thing!

MonoChrome had the power to make color appear washed out, making it difficult for customers to see what they were buying. The presence of this lighting villain severely reduced the stores net sales and pretty soon they wouldn’t be able to afford to stay open.

TCP quickly determined that an LED MR16 with a CRI of 90+ and a R9 value of 50 was the only product strong enough to tackle this mission. A high CRI rating makes the products look their best and a high R9 value brings out the reds that some LEDs might diminish. Since this is a high-end fashion chain, these particular MR16s show off the details of the products, while enhancing colors and overall appearance. This is just what Cheryl was looking for to save her stores.

The Task Force devised a lighting plan of attack and started immediately. It was a struggle to get MonoChrome out of his socket, but once he was replaced, the store was transformed and customers started coming back. And thanks to local rebates, Cheryl not only saved her colors, but her wallet as well.

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