When customers walk into a department store, they may not immediately notice the transformed atmosphere. But anyone who manages a department store knows the effort that goes into creating an enhanced store experience and optimizing customer satisfaction.
What comes to mind when you consider the elements that factor into a department store’s environment? The staff are important–friendly service will keep customers returning again and again. And of course, the products, and their placement throughout the store. And then there is department store lighting.
The importance of lighting in retail stores is often overlooked, but it can be one of the most important and effective tools for creating ambiance and setting the right tone in your department store. Some stores benefit from bright lights and cooler tones, while others will generate more sales if their store is dim and cozy.
Whatever tone you envision for your department store, the lighting experts at TCP are at your service. TCP offers custom lighting schemes and lamps, and controls every step of the production process to ensure your space is well-lit and energy-efficient for years to come.
Only TCP Offers a Total, End-to-End Commercial Lighting Solution
Department Store Products
2×4 Flat Panel, Fixed Wattage$77.99 View Details+
2×2 Flat Panel, Fixed Wattage$47.85 View Details+
2×4 Flat Panel, Selectable Wattage$75.32 View Details+
2×2 Flat Panel, Selectable Wattage$45.19 View Details+
LED DT Series Luminaires with Selectable Wattage 2×2$40.67 View Details+
The Good Life LED G25 GlobeView DetailsRead more
The Good Life LED STView DetailsRead more
The Good Life LED B11View DetailsRead more
The Good Life LED CandelabraView DetailsRead more
The Good Life LED A-LampView DetailsRead more
Looking for department store lighting you don’t see here? Contact us and we’ll help find the solution.
Showroom Lighting Design
The lighting in a showroom can be make or break for sales. Lighting in visual merchandising plays a significant role–from ambient lighting, to task lighting, to accent lighting placed strategically around the store.
Low-quality lighting can make your product look drab and uninviting, but high-quality lighting does the opposite. Already great products look their best under lighting designed specifically to make them shine. Customers will be in awe of your product when it is illuminated by a comprehensive lighting scheme.
In showrooms, track lighting is almost always present to provide ambient lighting–a wash of light from all directions. Designers also favor it for these spaces because of the ability to direct light strategically from above, highlighting certain areas without the drastic edges of a spotlight.
Track lighting comes in a variety of different shapes, like straight, U-shaped, and square, to fit any space and flatter any product. TCP’s lighting experts can help guide you to the best design for your unique showroom.
Retail Lighting Color Temperature
TCP knows how important color temperature is to your shoppers’ experience in your department store. Before they purchase an item, they’ll want to feel confident that they understand the true color, quality, and texture of your product. Retail store lighting can have a significant, yet subtle, impact on a customer’s decision to purchase a product.
Crisp and subtle lighting is key for most department stores–but not so crisp that the store feels uncomfortable for the eyes. TCP can help you navigate your lighting’s Color Rendering Index (CRI) and Correlated Color Temperature (CCT) to decide the best light bulbs for your department store.
- CRI measures the ability of a light to let an object’s true color show through. The closer the CRI is to 100, the more true your products’ colors will appear.
- CCT is color temperature measured in Kelvin (K). A high number, like 4,000K, indicates cool light, while a low number, like 2,500K, indicated warmth.
Different color temperatures will be appropriate for different situations. You may want one color temperature for general lighting, but take a different approach for window display lighting. TCP offers high-quality LED lights and lighting fixtures for retail settings.
When does a store benefit from warm lighting?
When is it best to use cool lighting?
The best of both worlds
LED Retail Lighting
An investment in LED retail lighting means lower energy costs in the long run. TCP offers a wide variety of LED light fixtures for department stores, so you can mix and match to highlight your products and create a positive ambiance for shoppers.
Retail Store Lighting Design
Do you have a vision for your department store lighting? Contact a TCP lighting expert today. Bring us your boutique store lighting ideas, window display lighting ideas, and more.
We’ll help you create a lighting scheme that works with your store’s unique needs and keeps customers returning again and again.