ENERGY STAR: Why Is ENERGY STAR Important?

Since 1992, ENERGY STAR has encouraged companies to save money while becoming more energy efficient. There are many potential benefits that come with being ENERGY STAR certified.

ENERGY STAR is the most trusted, government-backed voluntary certification program in the U.S. for energy efficiency. ENERGY STAR’s high standards require efficient performance, ensuring a quality, environmentally friendly product. Only products with the highest quality, performance, and energy efficiency will receive certification from ENERGY STAR, bringing a sense of prestige to the product. It’s among the highest ranked level influence of product purchase among all consumer labels. ENERGY STAR is recognized by more than 85% of households across the U.S., and more than 45% purchase certified products regularly. Certified products provide a guide for consumers to products that help protect the environment.

ENERGY STAR can be a great way to connect the product with the customer. Customers know you’re committed to protecting the environment. Certification could even expand the company’s market. The marketing for energy efficiency is growing, so having certification of a “green” product can make it more profitable.