TCP Hosts illumiNation – the Twisted Truths of Energy Saving CFLs

Earth Day event to educate Americans about making the switch to energy efficient lighting

Aurora, OH – Energy saving compact fluorescent light bulbs (CFLs) are revolutionizing lighting around the world, but mixed reports about the benefits versus the risks are leaving many consumers in the dark. On Earth Day, Tuesday, April 22, TCP, Inc., the world’s largest manufacturer and innovator of the CFL, will host illumiNation, an interactive, online education event to dispel the misconceptions and set the record straight on the new light bulb that’s reshaping lighting for the new century. The event begins at 9:00 a.m. EDT and will be streamed live on www.tcpi.com/earthday.  The program will also run at noon, 3:00 p.m. and 6:00 p.m. EDT. (A media preview is scheduled for Thursday, April 17 at noon, EDT.)
 
IllumiNation will focus on “Twisted Truths” of CFLs, the most common concerns consumers have about the product, including: :
o CFLs contain mercury and are not good for the environment
o CFLs only come in one color
o CFLs can’t be used in all applications
o CFLs are too expensive
o CFLs are not widely available
o CFLs cause migraines
Consumers will also have an opportunity to ask questions of TCP’s team of lighting experts in a live Q&A segment at the end of the program.

“Over the next five years, governments around the world, including the United States, will begin phasing out inefficient light bulbs in favor of more energy efficient technologies, including CFLs, which has many consumers asking questions about the pros and cons of making the switch,” said Ellis Yan, CEO, TCP, Inc. “illumiNation will offer an unprecedented, inside look at the manufacturing process, product innovations, and environmental drivers that are helping CFLs replace and rival old-fashioned incandescent light bulbs in every way.”

TCP, Inc. is the global leader in energy efficient lighting innovations dedicated to creating high-quality products that are brighter, longer lasting and better for the environment. Headquartered outside Cleveland, Ohio, the company manufactures nearly 1.4 million energy saving compact fluorescent light bulbs (CFLs) every day, accounting for a majority of the CFLs sold in the United States and an annual reduction in carbon dioxide emissions of more than 118 million pounds.   TCP’s innovative product line extends beyond CFLs to include cold cathode, LED and linear lighting solutions. The company markets a variety of energy efficient lighting brands for commercial, industrial and residential applications, including n:vision at The Home Depot, SpringLight, and EcoVations. TCP employs more than 15,000 people globally and totaled more than $300 million in sales in 2007. For more information, visit us at www.tcpi.com or call (800) 324-1496.